Media Kit & Logo Usage Guidelines
Media Kit
A zip file that contains assets for creating print materials & digital art for your marketing efforts
Included in media kit:
Logos in different layouts and formats
Print page footer
MS-Word Template
Logo Usage
The logo may be displayed on a white solid background, or in reverse (white) on a dark solid background (50% or darker). The logo should never be displayed on a textured, patterned, or other complex background that effects its readability.
Black logo with tagline on white background:
White logo with tagline on dark background:
Black logo-only on white background:
White logo-only on a dark background:
Clear Space
There should be sufficient space equal to the width of the letter “E” around the logo.
Note: The graphics provided in the media kit will include the minimum spacing around the logo.
Color Palette
The logo should be black (when used on a white background), or white when used on a dark background (50% or darker).
Bad Logo Usage
Some examples of how the logo should not be used in your marketing materials.
Never use patterns or busy backgrounds:
Never use background textures:
Never stray from color palette
Never rearrange the elements or letters
Never stretch or distort the logo
Never alter or add elements to the logo
